Public Policy Marketing

                                      2 19th June 2022  Public Policy & Marketing I thought of sharing my perspective on this hot topic consistently  revisiting current affair experts, commentators, intellectuals, active participants on SM over the last 8 years. I will try and look at this in a bipartisan manner as much as possible, focussing on the subject. Basics: Marketing widely is accepted as identifying or  creating a need for a given target segment for a product or service. Consistency in delivering promised benefits better than competition over time makes this product or service a brand, a trusted brand. This process starts with understanding the user/ consumer of the product or service in toto. Market Research Tools like Focus Group Studies, sampling users,usage, uses help in honing on this objective. This world of products and markets has by and large used these me...